Australia - Meat & Livestock Australia’s (MLA) biggest beef marketing campaign launches this Sunday, aiming to reach 14.6 million Australians with the message: ‘Nothing beats Beef’.

MLA General Manager Marketing Glen Feist said the number of Australians who will see the two new TV commercials will be greater than that of any other beef campaign in MLA’s history.

“We want to remind all consumers in Australia - our biggest market - how iconic and integral beef is in their everyday lives by rekindling their love for beef,” Mr Feist said.

“The beef campaign aims to engage consumers on a deeper level, reviving the strong emotional bond Australians have with beef and getting it back on top of the weekly menu where it belongs.”

The first commercial features a wedding lunch, with a focus on the ‘alternate drop’ and the extremes guests go to to get the beef, rather than the white meat alternative.

At recent pre-campaign launches with retailers across the country, over 300 butchers got a sneak peak of the new beef campaign.

“99% of the butchers agreed the new beef commercials would be a success with consumers and 90% said they planned to use the in-store campaign materials, including the popular Entice magazine, posters and cabinet stickers.”

Source: http://www.mla.com.au/about-the-red-meat-industry/about-mla/media/media-releases

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Intertextile Shanghai Apparel Fabrics, the most important textile trade fair in the world, is to open for four days from 19 October 2010 at the Shanghai New International Exhibition Centre. Nearly 2,500 industry suppliers from 20 countries and regions including Austria, Belgium, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Pakistan, Portugal, Spain, Switzerland, Taiwan China, Thailand, Turkey, the UK, and the US will be participating.

Occupying ten exhibition halls on 115,000 sqm of trade space, thousands of products will be displayed, all revolving around innovations, the latest trends, new industry ideas as well as design insights. This year, some international suppliers will be categorised by country and region pavilions including Italy, Korea, Germany, Taiwan, and Thailand with new pavilions from India and Indonesia (W1 -W2). Where as some suppliers will be divided into special group pavilions (W1 - W3).

Additional features this year include an accessories area (E6 & E5) that has increased 25% in exhibition space, an improved textile designer studio zone renamed: ??Verve for Design??(W2), a swimwear & lingerie fabric zone (W3), plus a debut denim zone (W3) with 80 suppliers participating this year. Meanwhile, domestic suppliers will be divided into product end use halls (W3 - W4 and E1-E5) such as ladieswear, shirtings, suitings, functional/ sportswear and casualwear.

This year, Intertextile Shanghai Apparel Fabrics will also host a number of new informative seminars ranging in topics from 2011/12 A/W trend forecasts, accessories and trim updates to product presentations, market information and business strategy, as well as technology solutions and certifications.

Source: http://english.ctei.gov.cn/News/CNTACNews/259275.htm

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Australia - Australia’s national forest industry body today announced that it has signed a Statement of Principles for the establishment of a longer-term agreement for the Tasmanian forest industry, as presented to the Premier of Tasmania today.

NAFI has been involved in talks between the Tasmanian forest industry, ENGOs, union and timber communities which resulted in a “Tasmanian Forests Statement of Principles to Lead to an Agreement” which was signed in Launceston last week.

NAFI supports the agreement but stresses that the process reflects the unique forest industry structure and market situation in Tasmania, and any final outcomes that may arise from this process are independent from other states or regions in Australia.

The document will set a framework for the State Government in the next stage of the process, which NAFI believes should be consistent with the legislative requirements and intent of the Tasmanian Regional Forest Agreement (RFA).

NAFI Chief Executive Officer, Allan Hansard said the negotiating process was challenging but welcomed the Statement of Principles as an important first step towards long-term certainty for the Tasmanian forest industry.

Source: http://www.nafi.com.au/userfiles/media1/191010gh_Tas_Forest_Talks_NAFI_signs.pdf

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Since the first half of this year, several Fujian apparel and footwear enterprises have opened their blogs at Sina’’s microblog, including Seven Brand, Septwolves, Cabbeen, Anta and Xtep, while agents of brands like Stava, K-boxing and Peak also enter the “microblog battle”, publicizing promotion information, after sales service and activity introduction. The brand battler has already started at microblog and the “microblog” marketing also makes an appearance in the market.

Source: http://www.cnga.org.cn/engl/news/View.asp?NewsID=26624

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China - The House of Representatives approved the Currency Reform for Fair Trade Act with the voting result of 348:79 on September 29.

The act is to impose special tariffs on some products from countries that undervalue their currency exchange rate. The move is understood as the rising protectionism of the US.

According to the legislative procedure, the act approved by House of Representatives will be submitted to the Senate for review and discussion. If the Senate approves the act, it will be submitted to the president and become law after signature of the president.

Source: http://www.cnga.org.cn/engl/news/View.asp?NewsID=26623

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The period 2010-2015 will be a crucial time for China and the forming of new “consumption society” from the point view of macro economy.

Under such circumstance, there will be great opportunities on the aspect of clothing consumption in the coming 10-15 years, which will be an era of demands for improvement and sustainable demands, and also the age for the full upgrading of consumption concepts and capability.

Source: http://www.cnga.org.cn/engl/news/View.asp?NewsID=26598

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China - The textile industry heavily affected during financial crisis is now undergoing the pressure of increase in raw material cost and even the shortage of material following the RMB appreciation, tight monetary policy, and lower tax rebate rate.

Recently, the cotton price increases drastically to 20,000 yuan from 17,000 yuan per ton, imposing huge pressure on textile industry. It is learned that the textile enterprises not only have to face the high cotton price but also encounter the problem of cotton shortage. The cotton resources have entered the stage of strategic shortage for the strong Chinese textile industry.

Source: http://www.cnga.org.cn/engl/news/View.asp?NewsID=26597

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China - The State Council has published the guiding opinion on the undertaking the industry transfer for central and western regions to improve the cooperation mechanism, optimize the development environment and regulate development priorities.

The central and western regions should work out the specific implementation measures in combination with their own conditions to perfect the supporting measures and promote the industry transfer in order.

The related departments of the State Council shall work together, provide guidance and support on such aspects as policy implementation and system innovation, pay attention to new conditions and solve new problems, pushing the work of industry transfer to central and western regions in a healthy way.

Source: http://www.cnga.org.cn/engl/news/View.asp?NewsID=26573

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China - The Ministry of Finance and the Ministry of Industry and Information Technology have promulgated the Administrative Measures on Central Finance’’s Grant Funds for Closing Small Enterprises to strengthen the management of financial funds for closing small companies, the implementation of closing small enterprises, the energy saving and emission reduction, the elimination of the obsolete capability and promotion of the structural adjustment and upgrading of the industry.

According to the Measures, the grant funds for closing small enterprises are mainly used for promoting the energy saving and emission reduction, elimination of the backward production capability, and the control measures of potential safety risks, closing the small companies with high energy consumption, heavy pollution and prominent safety risks.

Source: http://www.cnga.org.cn/engl/news/View.asp?NewsID=26572

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Mrs Calmy-Rey, Head of the Federal Department of Foreign Affairs, and Mr Thinley talked for about an hour, during which the Federal Councillor congratulated the Bhutanese Prime Minister on the recent developments in the kingdom with regard to democracy, such as parliamentary elections in 2007 and 2008 and the introduction of the country’s first constitution.

Mrs Calmy-Rey reminded her visitor that Switzerland had been involved in development aid in Bhutan since the 1960s. From 1983 to 2006 Bhutan was one of the priority countries of the Swiss Agency for Development and Cooperation (SDC). At present the SDC’s work in Bhutan is focussing on good governance projects aimed at helping the country in its transition to a democratic state. A sum of some 8 million francs has been budgeted for the period 2008-2013. The SDC’s projects include in particular setting up a judicial system (training for judges and administrative staff) and a committee for fighting corruption, as well as a decentralisation programme.

In view of the fact that respect for human rights is closely linked to the introduction of democracy, Mrs Calmy-Rey expressed her pleasure that the death penalty had been abolished in Bhutan in 2004. This Himalayan kingdom is one of the first countries in Asia to join the group of nations that have abolished capital punishment. The situation of minorities and refugees was also addressed.

Source: http://www.sdc.admin.ch/en/Home/News/Close_up?itemID=195924

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