Coles food price blitz pulls industry down, down
Supermarket retailer Coles is using its market dominance to destabilise the whole of Australia’s food and grocery supply chain by cutting prices on essential daily items, the Australian Food and Grocery Council (AFGC) said today (February 3).
AFGC highlighted that Coles’ “Down, Down” campaign to heavily discount staple foods like bread and dairy products was designed to increase traffic in Coles supermarkets without considering the long-term, flow-on effects to farmers, industry and consumers. AFGC Chief Executive Kate Carnell said Coles’ claim that their price cutting won’t affect farmers or food and grocery manufacturers was misleading.
“At the end of the day, this price blitz produces a new floor price on staple products – Coles is using its market dominance to destabilise the marketplace, triggering other major retailers to match prices to maintain their market share,” Ms Carnell said.
Source: http://www.afgc.org.au/media-releases/546-coles-food-price-blitz-pulls-industry-down-down.html
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